Publicity and PR
Bringing your production into the spotlight is more than just a task—it's an art that requires years of experience and the right media contacts.
Our publicity/PR services are designed to ensure your production gets the attention it deserves, focusing on strategic publicity that targets the right audiences and makes a lasting impact, while helping to build your brand for years to come.
We start by honing in on your audience, pinpointing who needs to hear about your play, and determining the best ways to reach them. Through a blend of articles, reviews, profiles, and listings, and video, we utilize media channels that won’t cost you a dime but will generate priceless buzz to a very targeted audience.
We also zero in on the unique elements of your production—a captivating theme, a standout cast member, or a timely topic—crafting:
- Press Alerts to capture initial attention and alert the media.
- Press Releases to tell your story and encourage further coverage.
- Media Invitations to invite the media to write about your production, about you as a playwright/producer, to interview you or your team members, and very importantly to send a reviewer to review your show!
Timing is everything, so we recommend kicking off this process 2-3 months before your premiere.
To support your media outreach, we handle the creation and coordination of visual and written assets—photography, video, bios, headshots, and more. We’ll assemble everything into a polished digital press packet that showcases your production at its best. While professional photography isn’t mandatory, it can elevate your materials significantly. If it’s within your budget, we can connect you with photo/videographers who will provide you with an affordable quote.
Our work with the media representation continues throughout your production. We keep a close eye on media interest, follow-up regularly with all our contacts, and reach out to additional outlets to maximize your chances of getting coverage. While we can’t guarantee every outlet will bite, starting early significantly boosts your chances that the most coverage can be provided.
And when coverage does not come through right away, we stay on top of it—fact-checking, ensuring your production is accurately represented, and amplifying the content across social media platforms, your website, and more.
There are different levels of Publicity and PR and we strongly recomend that you call for a quote for services tailored to your production -646-285-3033 (Pricing ranges from $300.00 1950.00)